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Privacy Policy

Last Modified: December 10, 2018

This Privacy Policy explains how we collect, use, disclose, and transfer information about users who interact with us including (but not limited to) via websites (Sites), downloadable applications (Applications), such as games, interactive TV and Mobile Apps that link to this policy ("online services"). This policy only applies to those online services that link to this policy. This policy also tells you how we use tracking technologies, cookies and browsing data we collect from your use of our online services on behalf of our customers, the measures we take to protect the security of the information you provide, and how you can contact us at if you have any questions regarding our data and analytics services (including if you want to unsubscribe from our services or update your contact details).

We provide platform & services to online and offline publishers, advertisers and their agents. We collect information, including personal information in various ways when you use our Sites, Application(s) and Services. As referenced in this Policy, "personal information" means any information which, either alone or in combination with other information, identifies you as an individual, such as your name, mailing address, and email address.

Information You Provide Us

We collect information, including personal information, you provide us voluntarily. For example:

• We collect your first and last name, email address, and password when you requested an account to log in to our network ("Account").

• We may retain information on your behalf that you store using your Account, including postal address, phone number, fax number and company name information.

• If you use our Services on your mobile device, including through our Application(s), we may collect your mobile carrier and the Advertising ID, such as Google Ad ID and Apple IDFA, which is a unique, user-resettable ID to help advertising services.

• If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information for internal analytics purposes.

• We may also collect personal information at other points in our Site that state that personal information is being collected.

Information Collected Via Technology

We automatically collect certain information via technology:

• When you visit our Sites or use our Application(s), some information is automatically collected. This may include information such as the Operating System (OS) running on your device, Internet Protocol (IP) address (which may be used to obtain your geolocation), access times, browser type, and language, and the website you visited before our Sites. We also collect information about how you use Media Lab's Sites, Application(s) and Services, including the elements you have interacted with, metadata and other details about these elements, clicks, change states and other user actions.

• We automatically collect certain information using "cookies" or similar technologies. Among other things, such technologies help us improve our Sites, our marketing activities and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Most Web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, (this could affect certain features or services of our Sites), you could remove cookies used for opt-out of tracking, including our Media Lab opt-out cookie. If you would like to opt-out of our use of the Media Lab cookie for tracking on our site, click here.

• Pixel Tags. In addition, we use "Pixel Tags" (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user's computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages and determine whether those e-mails have been opened, to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users' personal information.

• We partner with a third party to display advertising on our website or to manage our advertising on other sites. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click here or if you are located in the European Union, click here. Please note you will continue to receive generic ads.

• Our Sites may include social media features such as the Facebook "Like" button. These features, which are either hosted by a third party or directly on our site, may collect your IP Address and the URL for the page you are visiting on our site. In order to function properly, the features may set a cookie. Your interactions with these features are governed by the privacy policy of the company that provides them.

• Mobile Services. We may also collect non-personal information from your mobile device if you have downloaded our Application(s). This information is generally used to help us deliver the most relevant information to you and improve our Services and analytics platform. Examples of information that may be collected and used include how you use the Application(s) and information about the type of device you use. In addition, in the event our Application(s) crash on your mobile device, we will receive information about your mobile device model and OS version, which allows us to identify and fix bugs and otherwise improve the performance of our Application(s).


We provide products & services to online and offline publishers, advertisers and their agents. In general, we use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. Customers may combine some or all features of our products and services described below
Customer Provided Data. We may receive and maintain on behalf of our customers certain information, referred to as customer relationship management or CRM Data. This information may include Personal Information, including demographic, behavioral, and contextual data about their customers and prospects. CRM Data may reflect your online or offline interactions with a particular advertiser, publisher, or retailer. Our customers acquire and use this data on our platforms to understand which kinds of households or individuals are likely to be interested in their products and services, to communicate with those customers and prospects, to further refine and improve their advertising campaigns. This information belongs to our customers, not Media Lab. Use of this information is governed by our customer's privacy policy.

We do not share our customer's personally identifiable CRM Data with anyone other than that customer. At the direction of our customer, we may disclose CRM Data along with information such as Log Data in order to measure the effectiveness of advertising campaigns and for other reporting and analytic purposes. We don't use this kind of reporting and analytics data to target advertisements to specific individuals.

SMART analytics. Media Lab's SMART analytics connects data and media across all channels to enable publishers to gain actionable insights into their current digital properties for increased reach and sales. Advertisers and their agents use our SMART attribution product to pinpoint exactly where to invest to generate more sales, get cross-channel insights in a single view, and grow addressable markets, ensuring marketing spend efficiency across a marketer's entire budget.

Our SMART analytics platform collects, aggregates, and analyzes Log Data and other information when you visit the websites of our publisher, retailer, and advertiser customers. This information does not identify you personally, and may include your IP address, browser type, referring URL, operating system, date/time stamps, pages viewed, clicks, ad impressions delivered, conversions, and simple keyword tags. Your IP address is immediately hashed and truncated at the time of collection. We use cookies, web beacons, pixel tags, and other technologies to collect this information. We may also collect information that our customers obtain offline and then provide to us.

We aggregate and analyze this information, along with website and de-identified CRM Data in order to provide reports to our publisher, retailer, and advertiser customers. These reports give our customers insights about the demographics and interests of their customers and prospects, the advertisements they see, and they interact with online content. Customers use our reports to improve the performance of their advertising campaigns and Sites, to better understand their audiences and to enhance the relevance of advertisements and content you see.

SMART audience. Media Lab's SMART audience platform is a Customer Data Management platform that uses name, address, mobile phone number, and other information collected from sweepstakes, surveys, event sign-ups conducted by our customers. Our customers use this information to communicate with you about promotions, upcoming events and news about products and services they or their selected partners offered. Customers also use these services in combination with our predictive market segmentation tools described below.

Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns to create market segments. We use information supplied by our customers to associate Mobile Advertising IDs, such as Apple IDFA and Google Ad ID with market segmentation information. These cookies and IDs do not contain or convey Personal Information. Our customers permit us to access Personal Information to associate an online browser or mobile device with the pre-assigned Segment Code for that household or consumer. Once the association is made, which is nearly instantaneous, we discard the Personal Information and set a cookie or make an association to a database entry that contains the pre-assigned Segment Codes, along with information about the user's year of birth, gender, and zip code.

We use this information (which does not identify you personally to help publishers and advertisers deliver more relevant online content. We use Log Data associated with these services for marketing and analytics purposes, and to understand what kind of mobile devices are being used. We may also use the anonymous data to enhance the content of our Services and improve Application(s) and Site navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion. We also create and store linkages between and among household or individual level identifiers such as Cookie IDs, Mobile Advertising IDs, hashed email addresses and/or other persistent IDs that have been assigned to a unique but de-identified user. This process is sometimes called 'cross device linking'. We do not use the stored de-identified linkages to identify you personally to third parties or to create profiles based on your behavior across sites and over time.

We use these de-identified linkages to support Onboarding customer-provided segmentation information associated with 3rd party cookies or Mobile Advertising IDs. We use this information on behalf of our customers to measure and analyze the effectiveness of particular advertising campaigns and understand at an aggregate level the impact these campaigns have on offline and online behavior. Our customers or their agents may also use this information to target advertising based on consumer preferences and attributes. We also use cookie data, in combination with Log Data, the stored de-identified linkages discussed above, and in some cases, customer CRM Data to help our customers re-market, at a household level, to their web site visitors. We do not provide household data to our customers or create profiles based on your visits to a web site.


Information You Share

Our Policy does not cover any third party services. To learn about those third parties' privacy practices, please read their privacy policies.

Information We Share

We do not share your personal information with third parties without your consent other than:

• Third Party Service Providers. With third parties who work on our behalf, provided that such third parties subscribe to the Principles or provide at least the same level of privacy protection as required by the Principles. These companies are authorized to use your personal information only as necessary to provide these services to you. These services may include providing cloud computing infrastructure, website crash reporting, and providing customer support or account administration;

• Lawful Requests. To comply with laws or to respond to lawful requests and legal process (provided that Media Lab will endeavor to notify you if Media Lab has received a lawful request for your information);

• Protection of Rights and Property. To protect the rights and property of Media Lab, our agents, customers and others including to enforce our agreements, policies and Terms (as defined below);

• Emergency. In an emergency, including to protect the personal safety of any person; and

• Corporate Restructuring. For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy.


With respect to our analytics platform, Media Lab collects information under the direction of its customers (the data controller), and has no direct relationship with the individuals whose personal information it processes. If you are a customer of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.

Media Lab acknowledges that you have the right to access your personal information. Media Lab has no direct relationship with the individuals whose personal information it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his or her query to the Media Lab's customer (the data controller). If requested to remove data we will respond within a reasonable timeframe.

We will retain personal information we process on behalf of our customer for as long as needed to provide services to our customer. Media Lab will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

All of our cookie lifetimes do not exceed 2 years, unless it’s an opt-out cookie.


Media Lab maintains commercially reasonable administrative, technical, and physical safeguards to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet is 100% secure. It is your responsibility to protect your user names and passwords to help prevent anyone from accessing or abusing your accounts and services. You should not use or reuse the same passwords you use with other accounts as your password for our services.


We do not intentionally gather personal information from visitors who are under the age of 13. If you are under the age of 13, you are not permitted to submit any personal information to us. If we learn that a child under 13 submits personal information to Media Lab, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at:


Email Communications. You may opt out of receiving promotional emails from Media Lab by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your Media Lab projects or our ongoing business relationship.

Changing or Deleting Your Personal Information. Upon request Media Lab will provide you with information about whether we hold any of your personal information. Media Lab retains your data while you are a customer and will delete your personal information upon written request. You may also send requests about your contact preferences, changes and deletions to your information including requests to opt-out of sharing your personal information with third parties by emailing Media Lab will respond within a reasonable timeframe to any request to delete your information. Individuals who have provided information to Media Lab's customers must send requests to change or delete such information to the particular Media Lab customer.

Applications. You can stop all collection of information by an Application(s) by uninstalling the Application(s). You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

Do Not Track Signals. Some web browsers may transmit "do not track" signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, websites should do if they receive these signals. Media Lab currently does not respond to "Do Not Track" browser signals or similar mechanisms. If and when a standard is established, we may revise our policy on responding to these signals. Third parties may collect personal information about your online activities over time and across sites when you visit the Sites or use the Media Lab Service.

Social Media Widgets. Our website may include social media features, such as the Facebook and Media Lab button or interactive mini-programs that run on our website. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.


Media Lab may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above. If we make any material changes we will notify you by email (sent to the email address specified on your account or ordering document) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. You agree that your continued use of our Sites, Application(s) or Services after such changes have been published to our Policy will constitute your acceptance of such revised Policy.

Contacting Media Lab and Dispute Resolution

Media Lab provides periodic training for its employees involved in the collection and dissemination of customer information. In addition, Media Lab's internal policies and procedures provide for disciplinary action if our employees fail to follow this Privacy Policy. We periodically self-assess and review these internal policies and procedures to review compliance.

In compliance with the Principles, Media Lab commits to resolve any complaints about your privacy and our collection, use, or disclosure of your personal information.

If you have any inquiries or complaints regarding this Policy you should first contact Media Lab at: