Media Lab provides Digital Marketing and Analytics solutions to brands and publishers. Media Lab provides Analytics as a service to help companies turn data into business value - for brands to increase their return on ad spending and publishers to grow their revenue and audience.
Media Lab leverages advanced technologies such as Big Data, Artificial Intelligence/ Machine Learning to help its customers to collect, analyze and activate first party data across paid, earned and owned channels, to help brands achieve more efficient and effective marketing and publishers to realize revenue growth and audience acquisition, retention and growth strategies.
Media Lab values continuous learning, innovation and entrepreneurship. We connect talent, media, advertising and technology to become center of excellence on digital marketing.
Media Lab's vision is to illuminate new technologies by pioneering our applications in Media, Entertainment & FinTech business sectors.
Our company mission is to help create values for our customers. Media Lab strives to help our customers leverage data and new technologies to drive marketing efficiency, and grow their audience and revenue.
Data is the new oil. We believe in ethical & responsible ways in using the data. Media Lab provides Analytics as a service to help companies turn data into business values - for brands to increase their return on ad spending and publishers to grow their revenue and audience.
Media Lab is where SMART things are made. Media Lab aims our analytics services to be ‘Specific’, ‘Measurable’, ‘Actionable’, ‘Relevant’ and ‘Timely’ – hence our SMART product series.
AI / Machine Learning & Big Data
• audience behavioural analysis and segmentation
• user churn prediction
• user gender and age group prediction
• auto-tagging (using Visual AI)
• yield optimization
• Social Media Interaction measurement
• Content/ Product Recommendation
• Trending Content/ Product by category
• Customized CRM integration
Natural Language Process / Machine Learning
• legal contract interpretation and key terms extraction
• high quality team
• high learning agility & innovative
• strong collaborative spirit
• solid network with media companies in U.S., HK and TW
• commitment to customer success
Media Lab’s SMART analytics goes beyond simply collecting and reporting visits, page views, and clicks data. We help you understand your customers' journey through fallout, flow, and pathing analysis.
We measure your traffic and your customers across channels and devices to develop a true 360-degree view of your customers. We collect and then anonymize your traffic data and apply artificial intelligence/ machine learning technology to build audience segments.
We provide API’s to integrate with your websites and mobile applications for real time top trending content/ product by category, behavioral and geo-targeting, as well as other marketing activities.
Media Lab SMART analytics will help you build your own first-party customer database, develop cross channel audience segments and user preference profiles. SMART analytics unlocks wisdom from your’ first party data for SMART actions to drive lift in market reach, audience and revenue.
We are distinguished among all other existing data and analytics platforms because we deliver the promise of Big Data and Artificial Intelligence, and we make analytics actionable.
Media Lab’s SMART audience is a customer data management platform that go beyond customer relationship management database. We leverage customer data you collected, along with their online activities and device information we collected from SMART analytics. We then anonymize the data and apply artificial intelligence/ machine learning technology to build audience segments for content or product recommendation, market segment- and geo-targeting, as well as other marketing activities.
We apply artificial intelligence/ machine learning technology to predict your customers' probability to convert and churn, as well as their demographics based on their past activities.
Media Lab’s SMART analytics and SMART audience platform work together to help you build and activate first party data across paid, earned and owned channels. With their first party data, brands can achieve more efficient and effective marketing and publishers can realize revenue growth and audience acquisition, retention and growth strategies.
SMART Digital Out-of-home Advertising (DOOH)
70% of our waking hours are spent away from home. We experienced out-of-home ads whether in our cars, in mass transit, on foot or at the point-of-sale. Media Lab’s SMART beacons and SMART media players for digital signages and LED/ LCD displays help you to leverage new technologies to display relevant marketing message to your target customers. We offer cloud-based media assets management platform for you to manage promotional offers, text, image & video marketing messages using your PC or mobile devices.
Media Lab’s location-based marketing provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience.
For hyper-local targeting and response measurement, there is nothing better than proximity marketing. Media Lab’s SMART beacons leverage cutting-edge technology to give event organizers and marketers an edge in audience engagement.
Our SMART beacons personalized messages based on different user segment and geo-location of the customers at the store front.
Our SMART beacons utilize “Draggable Media technology” to simplify how our mobile users explore, collect and share marketing assets (coupons, product info, brand stories…)
SMART media player for signage & LED/ LCD displays
Media Lab’s SMART DOOH platform provides the backbone of our intelligent Digital Out-Of-Home advertising network: a connected, data enabled network of signages, digital displays & e-directories, with a mobile and social overlay.
Our platform is powered with Artificial Intelligence analytics to provide your business an integrated and targeted platform to connect your brand story with the right audience, at the right time and the right location.
Our SMART media players work with our SMART beacons to further increase customer engagement possibilities with the brand, and provide for more in-depth behavioral analytics.
Despite the simplicity of the first and last touch attribution model, it is flawed. The devil is in the details, especially when your customer journey spans more than one device or campaign. A single-touch attribution reporting can misrepresents ROI for the different stages when comparing to a multi-touch representation with same marketing data.
Media Lab's multi-touch SMART attribution is the act of determining the value of each customer touch point leading to a conversion. The modern customer journey is complex. Through machine learning and advanced statistics, Media SMART attribution's brand promise is to help our advertiser and agency clients to uncover the impact of each interaction.
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