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Cookie Policy

Last Modified: December 10, 2018

At Media Lab, we believe in being clear and open about how we collect and use data. In the spirit of transparency, this policy provides detailed information about how and when we use cookies. This cookie policy applies to any Media Lab product or service that links to this policy or incorporates it by reference.

Does Media Lab use cookies?

Yes. As described in Section 1 of our Privacy Policy, we use cookies and other technologies to help our customers to ensure everyone who uses Media Lab has the best possible experience. By continuing to visit or use our services, you are agreeing to the use of cookies and similar technologies for the purposes we describe in this policy.

Media Lab may use cookies, web beacons, pixel tags, javascript, HTML5 local storage, or similar technologies, along with other information described in our Privacy Policy to enhance and personalize your experience on our sites and to manage and enable preferences, transactions and related uses of Media Lab services and information. In addition, we use Mobile Advertising IDs, also known as IDFA or IFA, in connection with our SMART analytics, SMART attribution and other marketing services. Third parties with whom we partner may use cookies, web beacons, pixel tags, javascript, or HTML5 local storage to help us understand how visitors interact with our website or to deliver content, or to personalize ads you see online based on your visits to our website.

What is a cookie?

A cookie is a small file placed onto your device that enables Media Lab features and functionality. For example, cookies enable us to identify your device, secure your access to Media Lab and our Sites generally, and even help us know if someone attempts to access your account from a different device. Cookies also enable you to easily share content on Media Lab and help us serve relevant content and ads to you.

When does Media Lab place cookies?

We use cookies on our sites (such as and and mobile applications. Any browser visiting these sites will receive cookies from us. We also place cookies in your browser when you visit non-MediaLab sites that host our tags.

What are cookies used for?

Cookies can be used to recognize you when you visit digital products & services provided by Media Lab and its customers, remember your preferences, and give you a personalized experience that's in line with your settings. Cookies also make your interactions with Media Lab and its customers faster and more secure. Additionally, cookies allow us and our customers to bring more relevant content, advertising, and customized features to you.

What is Do Not Track (DNT)?

DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date. As such, Media Lab does not generally respond to "do not track" signals.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by Media Lab may also set third party cookies.

If you are logged in on,, or another Service that references this Cookie Policy or browsing a third party partner site of Media Lab and one of our cookies on your device identifies you, your usage (such as your browsing behavior) and log data (such as your IP address), will be associated by us with your account as noted in Sections 1 and 2 of our Privacy Policy. We also use aggregate data from third parties and data from your profile and Media Lab activity.

If you are a Media Lab member but logged out of your account on a browser, Media Lab may still continue to log your interaction with our services on that browser for up to 30 days in order to generate usage analytics for our services, which analytics we may share in aggregate form with our advertising customers.

Unless you clear these cookies from your browser, we may use this information to:
• provide more relevant, interest-based advertising
• provide aggregate reports of ads activity to advertisers and websites hosting the ads
• help website and app owners understand how visitors engage with their sites or apps
• detect and defend against fraud and other risks to protect users and partners
• improve our products

For further information regarding our use of cookies and similar technologies for advertising purposes, and the controls available to Members and Visitors, please see Section 2 of our Privacy Policy.

Controlling cookies

Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

What to do if you don't want cookies to be set or want them to be removed?

If you are a Visitor, you can opt-out of our advertising cookies here. If you do not want to receive cookies, you can also change your browser settings on your computer or other device you're using to access our services. If you use Media Lab services without changing your browser settings, we'll assume that you're happy to receive all cookies on the Media Lab website. Most browsers also provide functionality that lets you review and erase cookies, including Media Lab cookies. Please note that the Media Lab site will not work properly without cookies.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit,, or

Other helpful resources

To learn more about advertisers' use of cookies the following links may be helpful:
•  European Interactive Digital Advertising Alliance (EU)
Internet Advertising Bureau (US)
Internet Advertising Bureau (EU)

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.
•  Google Chrome
•  Internet Explorer
•  Mozilla Firefox
•  Safari (Desktop)
•  Safari (Mobile)
•  Android Browser
•  Opera
•  Opera Mobile

For other browsers, please consult the documentation that your browser manufacturer provides.