Last Modified: December 10, 2018
What is a cookie?
A cookie is a small file placed onto your device that enables Media Lab features and functionality. For example, cookies enable us to identify your device, secure your access to Media Lab and our Sites generally, and even help us know if someone attempts to access your account from a different device. Cookies also enable you to easily share content on Media Lab and help us serve relevant content and ads to you.
When does Media Lab place cookies?
What are cookies used for?
Cookies can be used to recognize you when you visit digital products & services provided by Media Lab and its customers, remember your preferences, and give you a personalized experience that's in line with your settings. Cookies also make your interactions with Media Lab and its customers faster and more secure. Additionally, cookies allow us and our customers to bring more relevant content, advertising, and customized features to you.
What is Do Not Track (DNT)?
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date. As such, Media Lab does not generally respond to "do not track" signals.
How are cookies used for advertising purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by Media Lab may also set third party cookies.
If you are a Media Lab member but logged out of your account on a browser, Media Lab may still continue to log your interaction with our services on that browser for up to 30 days in order to generate usage analytics for our services, which analytics we may share in aggregate form with our advertising customers.
Unless you clear these cookies from your browser, we may use this information to:
• provide more relevant, interest-based advertising
• provide aggregate reports of ads activity to advertisers and websites hosting the ads
• help website and app owners understand how visitors engage with their sites or apps
• detect and defend against fraud and other risks to protect users and partners
• improve our products
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
What to do if you don't want cookies to be set or want them to be removed?
If you are a Visitor, you can opt-out of our advertising cookies here. If you do not want to receive cookies, you can also change your browser settings on your computer or other device you're using to access our services. If you use Media Lab services without changing your browser settings, we'll assume that you're happy to receive all cookies on the Media Lab website. Most browsers also provide functionality that lets you review and erase cookies, including Media Lab cookies. Please note that the Media Lab site will not work properly without cookies.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit wikipedia.org, www.allaboutcookies.org, or www.aboutcookies.org.
Other helpful resources
• European Interactive Digital Advertising Alliance (EU)
• Internet Advertising Bureau (US)
• Internet Advertising Bureau (EU)
Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.
• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera Mobile
For other browsers, please consult the documentation that your browser manufacturer provides.