Media Lab provides Digital Marketing and Analytics solutions to brands and publishers. Media Lab provides Analytics as a service to help companies turn data into business value - for brands to increase their return on ad spending and publishers to grow their revenue and audience.
Media Lab leverages advanced technologies such as Big Data, Artificial Intelligence/ Machine Learning to help its customers to collect, analyze and activate first party data across paid, earned and owned channels, to help brands achieve more efficient and effective marketing and publishers to realize revenue growth and audience acquisition, retention and growth strategies.
AI / Machine Learning & Big Data
• audience behavioural analysis and segmentation
• user churn prediction
• user gender and age group prediction
• content recommendation
• auto-tagging (using Visual AI)
• yield optimization
Natural Language Process / Machine Learning
• legal contract interpretation and key terms extraction
• high quality team
• high learning agility & innovative
• strong collaborative spirit
• solid network with media companies in U.S., HK and TW
• commitment to customer success
Media Lab Wisdom for Publishers go beyond simply collecting and reporting visits, page views, and clicks data. We help you understand the readers' journey through fallout, flow, and pathing analysis.
We measure your traffic and your customers across channels and devices to develop a true 360-degree view of your customer. We provide you with real time top trending content by category, and leverage apply artificial intelligence/ machine learning technology for content recommendation.
Customer Data Management
Media Lab Audience Wisdom is a customer data management platform that go beyond customer relationship management database. We leverage customer data you collected, along with their online activities and device information from the LOG. We then anonymize the data and apply artificial intelligence/ machine learning technology to build audience segments for content creation and ads targeting, as well as other marketing activities.
We apply artificial intelligence/ machine learning technology to predict your customers' probability to convert and churn based on their past activities.
Despite the simplicity of the first and last touch attribution model, it is flawed. The devil is in the details, especially when your customer journey spans more than one device or campaign. A single-touch attribution reporting can misrepresents ROI for the different stages when comparing to a multi-touch representation with same marketing data. Media Lab's multi-touch attribution is the act of determining the value of each customer touch point leading to a conversion. The modern customer journey is complex. Through machine learning and advanced statistics, we help you uncover the impact of each interaction.